How To Get 27 Buyers To Call In One Week
How To Get 27 Buyers To Call In One Week
I was reading your article on building a buyer’s list and I think I understand how to build the database and use the autoresponders and the web pages, but I don’t know which of your buyer marketing strategies works best. Could you tell me how to get started building my list and which way would be the least expensive to start using?
Ilona in Alberta, Canada
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Read Transcript for “How To Get 27 Buyers To Call In One Week”
I’m going to explain the different ways I teach that you can use to market your properties and get buyers to call you.
“I was reading your article on building a buyers list and I think I understand how to build a database and use the autoresponders and web pages, but I don’t know which of your buyer marketing strategies work best. Could you tell me how to get started building my list and which of the ways would be the least expensive to start using?” – Illona, Alberta, Canada.
Joe: There are a couple of ways. One of the basic, down to earth, organic ways is that we use the ugly signs that you see around town that say, ‘Rent to buy – no qualifying’ and a phone number. Those are probably the cheapest cost per lead advertising that we do on anything that we do. It’s just amazing how inexpensive it is. You can get a lead for 50 cents apiece. For a dollar a piece you can get buyers to come into your marketing system, so it’s a very good method.
Joe: We have a whole way to do this where we drive them to a voicemail. We have a special script that we use. If you use that script and get people to come into it, you’ll get a lot of leads. People also tell me, ‘I saw those ugly signs. I’d never buy from one of those people.’ I’ll tell you – people do buy from those. As a matter of fact, we’ve tested the ugly handwritten signs versus the professional looking printed real estate signs, and the ugly signs work a whole lot better.
Joe: I know there are some restrictions about putting your name on the signs because you’re an agent, so you have to figure out how to make that work for what you’re doing. Feel free to ask me about those (I won’t get into how to deal with that right now) – there are lots of ways that you can do that. You can partner up with people who are investors that aren’t realtors who can help you build your database; there are lots of ways that you can solve that problem (and that’s one of the ways).
Joe: The other way that’s been very effective for us is using Craigslist. If you offer rent to buy properties in Craigslist, you’re going to get a lot of people that way as well.
Joe: Finding buyers is not difficult. Keep in mind that one in ten of the people that call on a rent to own sign or a classified or ad on the internet (and there’s lots of other internet techniques to get buyers a swell but I don’t have time to get into those) are actually going to qualify for a real mortgage. They just don’t think they do.
Joe: How many times have you talked to a buyer that thought, ‘Oh no, I had a bankruptcy three years ago. I can’t qualify,’ and then you do their credit and you know they only need two years after a bankruptcy to qualify; they just don’t know that – they think that their bankruptcy is going to be on there for ten years. A lot of these people have established credit again, so you can use some of these people and take them into the MLS and get it done.
Joe: There’s also a way that you can go in and take these rent to buy people into the MLS and find them rent to own properties through the MLS. Just set them up so that you keep the lease option fee and it doesn’t go to the buyer. Most of these sellers aren’t looking for lease option fees, but if they are, you can negotiate it with them and make sure that you keep it and you can take them on an offer so that you get that.
Joe: I have people who are doing it. It’s very effective. It’s a good way to make that happen, plus you have the potential of making a commission on the back end if the option is exercised. There are a lot of details here that I’m trying to get into a three minute video. Hopefully, I’m giving you an idea of some of the things that we’re doing. I hope that helps. Thanks.