What Kind Of Response Rates Should You Expect From Your Marketing?
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NOTE: These videos are for two types of people.
1) If you are currently using the Automarketer and Clone sites and want more training.
2) If you would like to create a business where 90% of the hard work of marketing is done by robots.
This video shows you the range of response rates we are getting from our automated marketing system.
It is DRAMATICALLY higher than anything I’ve ever received with snail mail letters, postcards, signs, classified ads or TV ads. It is also much cheaper than these conventional methods (less than 10%).
Your return on investment with advertising like this is pretty impressive once you get up and running.
Take a look at some real stats from one of our average producing accounts. This isn’t the best or the worst account we are running.
IF YOU ARE CURRENTLY USING THE SYSTEM: Login to your Automarketer account and click on the “Training” tab. There are 7 hours of detailed training audios that are broken down into subjects. There is also a quick start (5 minute) video to get you sending out marketing emails immediately. You can also download all the forms, contracts and scripts you need to get going. Login to your account here:
IF YOU WOULD LIKE TO USE THE SYSTEM, BUT HAVE NOT YET SIGNED UP: You can watch a 35 minute video with me walking you through the software and websites you need to make this system work. Once you are set up, the automated process takes very little effort. http://www.PushButtonAutomarketer.com You can order the system here: http://www.PushButtonAutomarketer.com/pricing
MY MENTOR PROGRAM AND BUYING EVENTS: I also have a Two Day Buying event coming up for my Six Month Mentor students. If you are interested in working with me personally and allowing me to take you by the hand and teach you this business – here is a video that tells you what it’s all about and how I work. http://joecrump.com/partner
Read Transcript for “What Kind Of Response Rates Should You Expect From Your Marketing?”
In this video, I want to show you what kind of response rates you can expect from the “Push Button Automarketer” and how to handle all of the leads once they start coming in.
Joe: If you look at the marketing I’ve done on it, it’s all over the place (because I’ve talked about it being higher and lower). Let me show you what one of my accounts is doing right now.
Joe: Here’s an account that we’re using where we’ve sent out about 720 emails out and we’ve gotten 132 responses, so it’s a 4.78% response rate overall from this account.
Joe: Now, let me actually go into this account and show you the leads and look at the statistics. If you go to ‘view more statistics’, there’s different ways that you can search this, so I can do a custom search by putting in the exact dates or I can look at what went out today or yesterday or this week. Today, you’re going to get fewer responses because we haven’t sent out any. ‘Yesterday’ – let’s do that one first.
Joe: If I look at what was happening today, 162 emails have gone out today but we haven’t gotten any responses yet from them. If I look at yesterday, we see we got 1 response out of 103, and that’s a terrible response rate.
Joe: If I look at this week, though, it breaks down to a much higher response rate, and 1000 emails have gone out, 55 leads have been generated, so that’s a 5.2% response rate – that’s an excellent response rate. Anything over 3% is actually pretty good. I’ve seen it all the way up to 19% or 20%, but even a 3% or 4% response rate can make you a lot of money.
Joe: This shows you how they break down the leads, i.e. classified leads, positive leads, negative leads and positive leads with phone numbers. This is what we’ve gotten this week. If I look at last week, that’s what I got – it went up to 6.25%. And if I look at last month, it’ll show you pretty much the same response, so overall our response rates are right around 5%, which is an excellent response rate on these types of deals.
Joe: The stats below here are also showing a sort of thumbnail sketch of what is going out. This is showing how many credits you have in your account and how many of those credits have been used and how many are still available to go out. This is showing that you have 12 days left to go in the billing cycle, so you need to use up your credits within your 30 days or you’ll lose those credits because it resets itself at the beginning of the month every month and you’ll want to use up as many credits as you can.
Joe: Eventually, we’re going to automate all of this for you (the queuing and the sending) so that it’ll be easier to use them up without your ever having to come in and set these mailing queues up. But, even with the way it is now, you only have to do it once a week – you come in, set the mailing queue and send it out.
Joe: If you want to send it out more than once a week, you’re welcome to do that, or if you want to send out multiples to each email, you can do that, which I suggest because sometimes the second or third email to a listing will get a response when the first one did not.
Joe: So anyway, those are some of the kinds of response rates that we’re getting. With this kind of response rate, it should be very easy for someone to do one, two or five deals a month depending on your skill in converting these folks and talking to them and so a lot of it has to do with your personal skill in addition to the marketing.
Joe: The marketing can bring in the people but if you don’t have any skill in talking to these people, you’re not going to be able to convert them. You can have a very low conversion rate as far as response rate and still have a very high income from that, or you can have a very high response rate and have a very low income because you don’t know how to convert those by talking to them.
Joe: That, by the way, is what the “Cash Flow Newsletter” is all about. Again, we have a trifecta of systems here. You get the ‘Cash Flow Newsletter’ which you’re going to be getting every month with information usually on how to talk to people and how to put your business together and how to deal with those types of things. Then, you’re also going to get a disc every month with new information in it and new training material. Then, you have this ‘Automarketer’ program that does the mailing for you and does all of the things I’m showing you. And, you have your clone sites which is what we use to educate the buyers and sellers that you work with to build your credibility in order to give you the ability to put your listings up online so that people can see them and drive traffic to them.
Joe: So, you have these three different systems and each of them have a bunch of different systems inside them, all of them working together to create this amazing business that is going to be consistent and reliable and bring in cash flow all the time.
Joe: That’s why I set up all these things. I know it looks complicated but it’s really not as bad as you think. All you have to really do here is set up your categories, filter your list, queue it up and send it out – start hitting the mailing button and it’ll start sending these things out, and then you’re going to start getting leads and it’ll start the snowball rolling – you’re going to get the snowball effect where everything just sort of comes in all at once, and when that happens, you’re going to have more on your plate than you can possibly handle.
Joe: One thing you need to keep in mind in this process is that you need to have eight to ten hours a week to devote to it. If you don’t have that amount of time, you’re probably going to have a hard time succeeding with it or at least getting started with it. I know a lot of people that are putting less time into it than that and making $50,000 to $70,000 a year without too much problem, even though they’re only putting two or three hours a week into this deal, but that’s because they took some time to learn how to do it and get it set up and make the process roll without them.
Joe: I put in less time than that at it and still bring in a great income at this type of stuff. You can do the same thing. Don’t expect it to happen overnight, stick with it, keep the ball rolling and it will bring in all kinds of business for you. This is an exciting system if you use it and stick with it. Alright, thanks.