How Do I Automate My Follow-up Process With My List?
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Read Transcript for “How Do I Automate My Follow-up Process With My List?”
“What are the best ways to organize your real estate business? For example, I now have over 100 rent to own buyers on my list, three homes signed up on the lease option memo and several dozen potential rentals to sign and I’m finding that more organization is needed on my part to be efficient. Phone calls and talking to buyers are taking far too much time that would be better spent finding homes and although I know they’re all looking and I’d like to help them as well, I need some techniques to better convert more potential rent to own buyers to work with me on rent to buy.” – Mark Edzieck
Joe: You need a follow up system. I use an autoresponder for my follow up. An autoresponder is a piece of software that resides on a server and you put in a series of emails into it so that it sends them out over a period of time. So, for example, somebody can opt into my list, and they go to my website, StopPayingRentIndiana.com, and they want to buy a home in Indiana for rent to buy. They type in their information and hit enter.
Joe: I send them to this website either through internet marketing or through offline advertising like signs and classifieds, TV ads, etc. So I drive them to the website and they fill out the information there, and as soon as they hit the button, it puts them into a database and it sends them out an initial email. That initial email says, ‘Thanks for signing up. Here’s what you need to do next,’ and it tells them all of the things that they need to do, e.g. they need to talk to my mortgage broker, start looking at the list of properties that I have available – I teach them this whole process and how to make it happen.
Joe: This whole series of emails is part of the PushButtonMethod.com system I have, so if you want to get that, these are part of it. I also provide this to all of my mentor students (my mentor program is at ZeroDownInvesting.com).
Joe: So, they get the first email and it tells them all of the things they have to do. Then, a day goes by and then the next day, and they get another email, and then another two days go by and they get a second email saying, ‘Hey, I just want to make sure you’ve got the information. I want to make sure you took a look at the properties. If you see anything that you’re interested in or if there’s anything that you want to go look at, please give me a call and I’ll get you into those properties.’
Joe: And then two days later, another email goes out saying something else, and then another email after that. In these emails, we always try to help educate, build a relationship with them and help them to move forward.
Joe: Now, when people opt into your list, they’re not always all at the same level of readiness to buy a property. Some of them are ready to buy right now (that’s a very small percentage). Some of them want to buy eventually but they may not buy for another month or two months or three months. Some people are just curious about the process, and some people will buy in a year or two years or three years. So, you have to keep following up with these people through the whole process.
Joe: You don’t want to do it manually. You have too many people on your list to do that. You have a hundred people on your list and you’re already going crazy pulling your hair out trying to contact all of them. It’s not going to work. You’re going to need help, and so the autoresponder is one great way to do it.
Joe: Maybe in a future video, we’ll talk about finding other people that can help you like mortgage brokers, real estate agents and virtual assistants because they can be very valuable to you as well but right now, you need to focus on automating this basic process so that you can cover these people and then you can stick to just finding more sellers and getting these buyers properties. So, good luck with it. It sounds like you’re doing a great job. Keep going.