Create Property Investments that Grow from Zero to Six Figures – Part 2 of 10


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Create Property Investments that Grow from Zero to Six Figures – Part 2 of 10

Joe: I automate most of the functions of the business. But I also have people helping me make all this happen. Everyone who works for me works from their own home so they can be with their families. Besides, I don’t want a hundred employees and an office building. After you find a certain measure of success, it’s not about the money anymore. It’s about discovering the life that you want to live. For me that means it’s got to be fun.

Joe: The methods I use and the techniques I teach do not require a big infrastructure. They don’t require a lot of investment capital. You can do it all with zero down payments, without using your credit, and a smartphone. That’s all you need. I don’t like business loans. I don’t need to borrow money to buy real estate or expand my business. It’s a self-sustaining business. It supports its own growth. I call it a bootstrap business because it allows you to pull yourself up by your own bootstraps.

Joe: Now, there are ways to use credit to buy property and if you have a little bit of down payment money and good credit it might make sense for you to add that technique to your strategy. Eventually, if you use my no money no credit techniques, you’ll make enough money that you’ll need to reinvest it. So, you may never need to borrow money to buy and sell houses.

Joe: But right now, as you’re getting started, you don’t need down payments or credit to build the kind of active investing business I’m talking about here. They say you need money to make money, but I say that’s nonsense. I say that if you can’t make money with no money, you sure won’t be able to make money with money. So, even if you have money to invest, learn how to do it without money first so you don’t put that capital at risk. Ever.

Joe: Now, if I wanted to buy a huge business, or grow my wealth so that I made a lot more money, if I wanted to, say, be a billionaire. I’d have to change my strategy. But I’d also have to change my life. And I’m not willing to do that right now. I’m pretty happy with the way things are. But who knows? Maybe in a decade or two.

Joe: But how many of you could live on a six-figure monthly income if you had to? I’ll bet most of you could be happy with that. I’ll be most of you would be happy with six figures a year – at least for a start. Okay, so, let’s get into how I do this. Let’s start with a story, a true story. It happened not too long ago. Actually, this same story happens nearly every time I have one of my buying events for my mentor students. The only thing that changes are the numbers of deals that we do.

Joe: Not too long ago I had a group of about forty-five of my six-month mentor students in a conference room here in Indianapolis for one of my famous two-day buying events. By the end of the first day, they had put together ninety-eight real estate deals right there from the conference room. I’ve been doing these events three or four times a year with my mentor group for more than a decade. I don’t charge them to come, but they do have to be in the mentor program to be invited.

Joe: We have always done them here in Indianapolis, but I may stop that and start doing them remotely online as a two-day webinar instead. There are some nice things about getting everyone into a room for these events but these days it’s just as viable to do the events online as a webinar. And it saves everyone time and travel costs. So, before you get into my mentor program, ask me how I’m doing them these days. Anyway, here’s how the buying events played out that particular weekend.

Joe: Everyone got together the night before the event in the hotel lounge and got to know each other. There were folks from New York to California, and on to Hawaii, Canada and many states in between. I’ve had people come from Europe, Australia – even Israel. Some of them were brand new to real estate investing. Some had been in my group for a while and had already seen a good deal of success using my methods.

Joe: Saturday morning the event started at 9:00 a.m. The first thing I did was have one of my more advanced mentor students get up in front of the group and make phone calls to sellers. He put together a deal in his first call. He’s getting good. I set it up so everyone in the room could hear both sides of the conversation over the P.A. system. Hearing is believing and within ten minutes, the time that it took to do the deal, everyone in the room became a believer. These methods really do work and they just aren’t that difficult to implement if you know what you’re doing.

Joe: I recorded some of those calls, by the way, and they’re now a part of the materials I give my mentor students when they sign up. My student got a signature on the purchase contract after emailing it out and had placed a buyer from his list into the homes before he left the event. And he did this from the conference room in Indianapolis even though he lives in a different state. He had built a substantial list of buyers using the methods I teach. At last count, I think he had about 1,400 buyers. So it made it easy for him to sell the house. After he put the deal together in front of the class, I taught everyone how to structure deals like this.

Joe: We went through a bunch of hypothetical examples and got everyone involved. I do a lot of hands on Q&A in my seminars. I then got into how to automate your business with technology and I showed them how to use the Automarketer and text blast marketing. Right there, at the event, I took a list of 121 real estate sellers that were compiled from leads we got online. They’re free, you just have to know where to look. And we blasted them a message. Ten percent of those sellers texted us back. I’ve had as many as 80% respond to our text messages, depending on the area and the list we send to. So, in that situation, that’s twelve potential deals in ten minutes.

Joe: Now, that’s just plain phenomenal for marketing. Each of these deals are worth between $5,000 and $10,000 if you don’t count the additional income that comes from ancillary products, which, if I have time, I’m going to try to talk about later.

Joe: Now, let me be clear about one thing. There’s more work to do on these deals than just sending out a quick blast. And you won’t close every deal that comes in. But I can tell you if you implement my buyers list strategies to bring in a buyer, it becomes very, very simple. Just like what my advanced student did at the event and sold his deal in five minutes by blasting an email to his buyer list.

Joe: After we bought the properties at the event, I taught how to use text blasts, voice blasts, and snail mail blasts and sequences that drip on the seller over a three-month period. I showed them how to use the power dialer that’s in the Automarketer to call 400% to 500% more buyers in the same amount of time as it takes to call them conventionally. Having the right technology is an absolute game changer.

Joe: I also showed how to use simple web pages. These pages are part of the Automarketer and I call them the clone sites. And we use them to gather buyer, seller and investor leads. I showed everyone the web pages that I’d created so they could use them for their business. Let me take a minute to tell you about these web pages.

Joe: You know, there are some things in life that I’m good at and some things I’m not so good at. For example, I’m not very good at going on a diet. I like to eat. But I’m good at a few things, too. If you’ve ever seen my material online, you know that I’m a pretty good copywriter. I hate to be modest, so, I’ll just say it right out. I’ve been called a brilliant copywriter by some of the best copywriters in the world.

Joe: Now, I don’t know if that’s true. But I’ve taught copywriting to many business people. I think it’s one of the most valuable skills you can learn if you want to make money. And my copywriting makes me hundreds of thousands of dollars a year day after day after day. You write it once, it makes you money forever. With that little pat on my back, I want to tell you that I wrote the copy for these websites. They work so well because of the way they’re written.

Joe: If you were to hire someone of my caliber to write these pages for you, it would cost you around $15,000 to $20,000 per letter. I don’t take copywriting jobs. Twenty grand is peanuts to what I can make when I write for myself. And a letter like this can take me a week to write. So it’s not very cost-effective to hire myself if I’m only going to make $20,000. By the way, until you’ve been entrepreneur and started making some money, you can’t possibly understand what I’m talking about here. It takes me a week to write a letter like this, but I can put a deal together – or two – and make me that money in fifteen or twenty hours. Actually, with the automation and outsourcing I now use, my average deal consumes less than two hours of my time.

Joe: If you had to pay someone to write these webpages, someone who is performing on the same level that I am as a copywriter and an investor, they would easily cost $40,000 or $50,000. The point of these webpages is not to sell a product, it’s to sell an idea. It’s designed to qualify and then inspire people to sell your houses under your terms and conditions and to get people to buy homes from you in a way that makes you a pile of money. The goal is for you to build a powerful database that you can go back to again and again and again and draw money from whenever you want.

Joe: Learning to build and manage a list is not that difficult. And once you learn how to do it, I’d say it’s downright simple. Once you have your list system set up, it’s like a bottomless bank account. Whenever you need some money, you just send out an email and the deals and the money start coming in. That’s what I do with my investor list, to sell subscriptions to the Pushbutton Automarketer software and to persuade people to join my six-month mentor program. And it’s also the exact method I’ve used to sell hundreds and hundreds of homes.

Joe: I don’t personally show these properties. I send out an email and investors reply back and let me know which houses they want to buy.

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