“How can we best use the Automarketer system to identify, attract and do subject to deals?” – Doug Lynch, Scottsdale, AZ.
The Automarketer actually has a system inside it, that will help you with subject to deals. The problem with finding subject to deals in any market is that there’s fewer of those than there are lease option deals.
If all you want to do is subject to, you can just send out texts with a link to your subject to real estate website. We have a clone site that everybody in the Automarketer has access to where users can read about subject to, how it works, what it does and it’ll drip on them over time to teach them subject to and that works for leads.
The deals are going to be a lot fewer and farther between when you do that but when they come in, they’re wonderful because when people actually fill out the form on the clone site,the deller gets information on how subject to deals work and you get all the information about what they want for the property, how much they owe on it, what their monthly payment is, the condition of the property.
So, when somebody fills out that form, they’re already sold. All you have to do is call and close the deal. It’s really not very difficult at all. The problem is when you’re just not going to get very many of them. So, if that’s not an issue, if you’re happy getting one every three or six or twelve months, that’s fine.
But, you can actually get more deals if you’ll start in a different direction, if you’ll start with the lease option. Because more people are going to be able to say yes to lease options. So use the lease option campaign that we have in the Automarketer.
Starting with Lease Options
It’s a three-month campaign with the first email asking, “Would you consider selling your property rent to own?”
After that it sends them out a website on how the rent to own works or to a website on “I Buy Houses for Cash” or “I’ll buy properties in any condition”. You can send them to a website that says “I’ll buy properties subject to. Which gives them different options. All of these options broadens the scope for the type of leads you will find.
Now instead of finding a narrow selection of motivated sellers you have a list of sellers with different needs that you can help with and make money from. You’re going to solve their problem in a way that makes you money and solve problems for the most people.
I believe that’s why you use the zero down structure hierarchy that I teach because that way you’ll understand all those zero down structures and you’ll be able to talk to any seller and say, “okay, here are the different options that I can give you. Which one makes the most sense for you?” That way, subject to’s will come across your desk.
By providing people with options and information, properties that are dramatically under market value will come across your desk. Lease options, land contracts, all those deals that I’ve been talking about will all start to come across your desk because you’re using the lead source process that brings in the most leads.
If you use the subject to lead the source process, you’ll still get leads but it’ll be a lot fewer. Why not get more leads and do more deals? That’s my philosophy on this.