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How to Outsource your Real Estate Investing Work
Joe: Hey, I’m Joe Crump. How to outsource your real estate investing work. You’re going to set up your business with systems. And you’re going to automate 90% of your work using software like mine. I have a thing called the Pushbutton Automarketer. So you can go to PushButtonAutomarketer.com and find out more about it. I’ve been talking about it in some of these videos that I’ve done and I’ve got other stuff that you can look at. But if you go to that website there’s a bunch of videos on that system and how to create an automated system to do your work for you. That means that you’ve still got 10% of the work that has to be done. And that’s going to need to be done by a human. You can’t automate everything in your real estate business.
Joe: So you have 10% that needs to be done. One percent of it you’re going to have to do. You’re going to have to sign the checks. You’re going to have to check your bank accounts you’re going to have to pay attention. You’re going to have to keep your fingers on the wheel of your business to make sure that it’s running. But you always want to be outside your business working on your business rather than inside the business working in your business. All the outsource people, all the automation, those are the things that are going to be working in you business. So that 9%, so you’ve got 90% doing the automation, 9% doing the outsource and 1% is you. The 9% is what this video is about. Getting those people to work for you and do that work for you.
Joe: I find that it makes the most sense to hire people on an hourly basis rather than partner with people or have them work on commission. It means that you have to pay them whether you make money or not, but the amount that you pay them will be substantially less than if you were working with them as a partner or working with them on a commission basis. So you hire somebody, you pay them a fair wage. You give them regular wages. You try to keep them on for a long term. And you give them, you make them a part of your team. And you divide up the work based on the different things that you need. And you try to create checks and balances so that one persons’ job is dependent upon somebody else doing their job.
Joe: That means that if this person doesn’t do their job then this person over here can’t do their job. They’re not going to be able to get it done because they don’t have the information or the steps are not there. And that means that if this person doesn’t do their job and this person can’t do their job, this person is going to call you and let you know they can’t do their job because this person didn’t do their job. And so you’re going to find out that there’s a problem in your system, that it’s breaking down because one of the people didn’t do it.
Joe: Automation doesn’t usually break down. That’s not usually your problem. The problem is usually in your outsourcing, in the employees and the humans that are in the process. That’s where things will break down until you get a good team. And then, and until you build your team properly. So you want to make sure you have checks and balances to know when that system, that outsourced system is breaking down and things aren’t happening properly.
Joe: So there are a few different roles that you want to hire to have a fully outsourced business. The first one I would suggest that you get is your admin person. Admin people can be gotten pretty cheaply. Probably, I mean, I’ve seen people get them for $3 an hour. I typically would pay $8 or $10 or $12 an hour for an admin person. And usually you can get them anywhere in the world. So you can get somebody out of the Philippines or you can get somebody anywhere who will work for you inexpensively. And maybe you have them work at the beginning just 10 hours a week. Keeping track of your leads, making sure that you’re getting the stuff that you need in order to keep all the systems running.
Joe: Making sure that your automation is going. Making sure that communication is happening between you and the other employees that you have working for you. And of course their job will expand as you grow but you want to keep them as an admin person. Somebody that doesn’t necessarily have to talk to any of your employees or have to talk to any of your clients but can communicate properly with your other employees. So they have to have good skills and the language that you’re working in. So if you’re in the US it’s American US English skills. So admin is the first person.
Joe: The second person you’re probably going to hire is your boots on the ground. If you’re working remotely you don’t want to have to go put the signs in the yard. You don’t want to have to take pictures. You don’t want to do lockbox on the door. You want somebody on the ground close to the property that can do that work for you. Have somebody that you’re paying $10 to $15 an hour depending on where you’re at and whether or not you have to pay for their gas or whatever. But that’s the next person you’re going to have to do.
Joe: The next person you’re going to hire is your buyer finder. Somebody to help you find buyers. It’s easier to find buyers than it is to find sellers. Once you learn how to find sellers it’s faster to find sellers than it is to find buyers but it’s actually easier to find buyers. You don’t have to have as much skill. You just have to be able to answer people’s questions and give them information and let them decide if they want to buy the property. And finding a buyer finder, they can do that remotely. So they can work for you in multiple states and still work from the same location. And you can have different phone numbers for them if you’re using the Automarketer in each area that you work.
Joe: So if I’m working, have somebody who’s working in both Indianapolis and in Los Angeles, I could have a 317 Area Code for them in Indianapolis for all those buyers and have a 213 Area Code in California for all their buyers there. So they can always look like they’re local even though they may be in one spot. Maybe they’re in Tennessee, you know, wherever.
Joe: So having that buyer finder can be really valuable. They can get them into the properties by using the lockbox that the boots on the ground put on the door and then having them go to the front door, you know, take a picture of their drivers license, send it to them, and then give them access, give them code access to the lockbox so they can go into that house and then of course talk to them after they lock it up and make sure that it’s been locked up. And then when it comes time then actually negotiating the deal that’s when you step in or somebody who’s got the skill to be able to negotiate that.
Joe: And eventually your buyer finder will figure out how to do that and you’ll be able to teach them how to make that happen. At the beginning they won’t be able to do that part of it. But you’ll teach them how to do that eventually.
Joe: The next person that you’re going to hire is your seller finder. This is the hardest person to outsource and you’re going to have to through probably 3, 4, 5, 6, 7 people before you find somebody who actually does the job and follows through with your leads as they’re supposed to. And we’ve got a whole process that we use, that I teach my mentor students to use, and the questionnaires that we use that are inside the Automarketer that make it really easy for you to manage your seller finder. You’re seller finder is also going to going to have to answer to your admin person who’s going to log everything that they do and make sure that that goes into the CRM which is inside the Automarketer.
Joe: So the Automarketer helps you manage your entire team. It allows you to have as many team members as you want without paying extra for it. And it allows you to give them separate access to the deals and be able to go through and make all that stuff happen and be able to have a team that is cohesive, communicating. Everybody has their phone numbers, multiple phone numbers if they need it. And everybody has separate access so they only have access to their leads, to the things that the need to have access to, not to the entire system. So you can restrict access to each of those team members so that you can do that properly.
Joe: Now the thing that I like best about the Automarketer is you can create task lists. So if you know that when a certain thing happens, let’s say you get a lease option memo, you’re doing the For Rent Method and you get a lease option memo signed. Now you know there’s certain things that has to be done. Lockbox has to go on the door. Sign has to go in the yard. Advertising and Facebook and craigslist and Zillow and all these things have to be taken care of. You know that that’s going to happen every time you get a lease option memo signed and you know who’s going to be doing that task, you know, whether it’s your admin person or whether it’s your buyer finder or whether it’s your boots on the ground.
Joe: Somebody has to do that particular task and you can assign it to that particular person and you can attach a campaign of tasks to that particular lead that notifies your admin person that, hey, you need to put this ad in. It notifies your buyer finder you need to do the ads on this lead. You need to get this part together. The boots on the ground, you have to put the sign in the yard. It’ll notify them by either email or text or by voice mail, whatever you choose to set up within your task list. That way everybody gets the information they need at the time that they need it.
Joe: And we know that on day one this has to happen. On day three this has to happen. On day sixteen this has to happen. On day twenty-four this has to happen. And you can set up regular reminders to make sure that your employees don’t forget to do the task that needs to be done on every deal on every time that you do that specific process.
Joe: I’ve even had people use the Automarketer, I had a pastor who was using it because he would have people come to his church service on Sunday and he wanted to do a follow up with them. So he set up a system that if they came on a Sunday they would attach this campaign to this lead and that system would send out a text message to them on Monday saying thanks for coming. It really was great having you in church. We hope you’ll come again next week. On Wednesday they’d send out another message saying hey, we’ve got a thing going today. They’d send out an email. We’ve got a meeting tonight. We’d love to have you come there. It’s a Bible study or whatever it was. And come and share with us. And he had this system set up so that it would constantly drip on these people and try to get them to come back and be a part of his congregation. And I’ve seen people use this system with nonprofits, with people who are artists.
Joe: I had a guy who had a band and he was sending it out to his fan base and he would build his fan base. He could send out a text, I’m going to be at this place tonight, or check out my new CD, or do this, or do that. He’d be able to communicate with them on a regular basis. So this is the kind of thing that a task and a follow up system like that can do for you. And then remind your employees to do that work for you.
Joe: So that’s outsourcing. That’s the basics of outsourcing. I get into this in a lot of detail with my mentor students at my buying events and on our regular conference calls, especially the people that have gotten to the point where they’re starting to make deals and putting deals together and they’re looking for a way to simplify the process, to streamline the process. Make it more consistent and reliable. Having these types of systems in place will make it so you have a business rather than just a glorified job.
Joe: All right. Build these systems. Find these people to outsource to and you will extract yourself from the business and have the freedom and the income that you’ve always dreamed about.
Joe: Subscribe to the channel and go to ZeroDownInvesting.com and check our my mentor program. PushButtonAutomarketer.com and check out the automation that I was talking about and JoeCrumpBlog.com. There’s lots of free information there and a free newsletter if you sign up for it.
Joe: All right. I hope that helps. Good luck.