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Read Transcript for “Why Do I Need A Database Of Sellers? I Just Want More Listings.”
A list of sellers, buyers and investors is one of the most powerful and profitable things you can own. This video tells you why, how to build a relationship with that list and market to it.
“I didn’t quite get the concept of building a list. Although it sounds nice to have a list of buyers and sellers, I really just need to make some money right now. What am I missing here?” – Lester, Missouri
Joe: Well, I believe that a list is one of the most valuable assets that you can own. I have a list of 45,000 investors and I send out to that list just about every other day; you’re probably getting emails from me right now. I send out to that list almost every other day, and I monetize it in a lot of different ways, e.g. I sell real estate to it, I sell my books and tapes and audios and my coaching program to it. I sell other peoples investment property to it as well, and it’s been a great source.
Joe: You can do the same thing by building a list of investors, buyers and sellers, and having all three of those lists, then learning how to monetize that list and how to make those people buy and sell properties to you, which is a wonderful thing.
Joe: I would say that if I had to give up my list or give up all of the real estate that I own (and I own quite a bit of real estate) I would probably be willing to give up my real estate before I gave up my list because I know that I can go to my list right now and send out an email and make a chunk of money on any particular day. So if you build an effective list, it’s going to make you a lot of money.
Joe: You have to build a relationship with your list. They have to know who you are. They have to know what you have to offer, and you have to do it over a period of time by educating them, selling them on ideas by giving them lots of free information helping them understand why it makes sense for them to work with you and do the things – and not necessarily just to work with you but also to buy the way that you’re suggesting.
Joe: Let’s say you’re working with a lease option buyer. You’re going to want to explain why lease options make more sense than renting. If you’re working with an investor, you need to help them understand why investment properties make sense and why they should buy and why they specifically should buy from you.
Joe: Over time, you can do that with lists. We use autoresponders to do that. We’ve talked about the sequential email sender in past videos, and if you use those with your list, it’s very hands off. I work very little on my list to monetize it. I set up an autoresponder sequence, I plug it in and it starts sending out these emails every day or every other day or whatever time I want to a specific list.
Joe: I have a lot of different categories within my list. People on this particular list that are listening to this audio are real estate agents, but I have a much larger list of people who are just regular investors, and then I break those down into people who have downloaded different types of projects or audios from me or who have been on different teleseminars so that I know that they have a certain interest in certain things. You can segment your list in a lot of different ways and you can make a lot of money doing it that way.
Joe: These are techniques that I learned as an internet marketer, and when I started applying them to real estate, everybody’s business who I was teaching this to just exploded – it went crazy because it brought in so many leads, and these were free leads. Now, I still use classified ads and I still occasionally use TV and billboards, but with those things, the cost per lead is so much higher than what it would be if you use the internet and the techniques I’m teaching you on these videos.
Joe: Once you have them on your list, those leads are free and those people are more likely to buy from you than people that have never heard of you before. Once people get to know you and they get a feel for who you are, they’re going to be a lot more likely to trust you, buy from you and work with you. So, hopefully that helps – building a list – I can’t emphasize enough how important that is to your business. Good luck.